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Scent Perception & Strategic Fragrancing
Friday, September 13, 2024
air careodor control
Scent Perception & Strategic Fragrancing
Have you ever gone to an amusement park and suddenly smelled salty, buttery popcorn like it was right in front of you? You may have looked around and noticed a popcorn cart a hundred feet ahead of you. Suddenly, popcorn sounded like a great idea—it smelled delicious, and you weren’t the only one who thought so. So, you joined the line, got your popcorn, and went on with your day.
But what if we told you that you likely didn’t smell popcorn but a hidden scent diffuser emitting a popcorn scent?
At State Chemical, we manufacture and distribute chemical products, including scenting solutions. Most people don’t think about how fragrance affects them in the day-to-day, but it comes into play more often than you might realize—and when used strategically, it can significantly impact your business.
This article will explain how scenting techniques are used in entertainment and other industries to create an ambient effect, and then it will detail how you can capture the same effect in your own business. After reading, you’ll understand how strategic fragrance can ramp up business—and you’ll know how to apply this to your own business.
Examining Ambient Scent Diffusers
We explained the popcorn scent diffuser in the beginning, and this might be something you’ve heard before. Everyone knows about handheld air fresheners, but the subtle influence of fragrance that businesses like theme parks use is more unique and interesting. Scent can affect the way a visitor sees a space without them even realizing it. For businesses that recognize this, it makes a world of difference.
To better understand how fragrance may impact a customer experience, let’s consider how else scent is often used in an amusement park.
First, all kinds of food scents might be diffused. These scent machines might be hidden in trees, on buildings, or behind posts. They can feature scents like popcorn, cotton candy, hot dogs, funnel cake, and more. And then, of course, as guests walk past, they’ll start thinking about these foods and will be more likely to make a purchase. So, not only does the space seem more pleasant, but it directly increases revenue.
Other applications may include on rides, inside buildings, throughout walking areas, and in line for rides. Each of these settings allows the park to create a specific, themed atmosphere to forge positive associations.
For example, maybe the park has a nature-themed ride, so they release earthy, floral scents in line to set the tone. Similarly, maybe they have a candy-themed land, so they release sweet, pastry-like scents throughout the area to create a more immersive experience. Whatever the setting, there’s a way that fragrance can heighten the experience and create more positive visitor associations.
And the evidence of this success is apparent.
Theme park fanatics have been known to scour the internet for their favorite park fragrances so that they can have these comforting scents in their own homes. When a fragrance is associated with such a positive memory, it has an impact on a person. You may know that theme parks use scent diffusers for this effect, but it can still be surprising how drastically a fragrance can affect someone.
Scent Diffuser Applications Across Industries
You don’t have to run an amusement park to use this effect to your advantage. In fact, atmosphere-setting via scent diffusers is present in businesses across most industries.
Think about the last hotel you visited. When you walked into the lobby, it might have smelled clean, modern, or luxurious. Compared to the street outside, it was likely an instant shift into a defined professional environment.
Consider your preferred retail store. Do you ever purchase clothes and, when you get home, realize that they smell exactly like the store? Maybe you didn’t even realize the store had a specific scent, but there’s no denying that your new clothes have absorbed this smell.
Imagine you’re at the bank. Again, it smells professional and neat in a way you probably don’t give much thought to. But if you walked into a bank that smelled musty or like microwaved food, it would probably strike you as odd, and you might view this establishment as unprofessional.
These are just a few examples of places where ambient scent diffusers are likely used. Applicable in almost any industry, scent diffusers can control odors and add a pleasant fragrance that defines a business’ brand.
Some other locations that often use scent diffusers include apartment complexes, assisted living facilities, high-rise buildings, hospitals, fitness centers, trash rooms, manufacturing plants, and pet parks.
Using Commercial Fragrance to Your Advantage
All this said, what might commercial fragrancing look like in your facility?
The specifics will vary from business to business, but one thing remains the same: fragrance is a way to craft a customer experience.
Like amusement parks use fragrance to set the atmosphere and solidify positive memories, you can use fragrance to make your facility more comfortable and memorable for your guests. It doesn’t matter if you’re running an arcade, an office building, or a funeral home—when customers see your facility as clean, professional, and properly branded, they will be more likely to give you their business.
Consider your brand persona and fragrance goals. Do you want to control odors or make an impression with fragrance? Or do you want to do both? Do you want customers to see you as warm and welcoming or as sophisticated and high-class? Something else? Zero in on your goals, and you’ll know if scent diffusers are right for you.
Even if your facility doesn’t have rollercoasters and cotton candy, you can cater to your customer base. Scent is a powerful trigger of memory, and even if you aren’t aiming to give your customers the best day ever, you can present your business in such a way that they remember you positively.
Learn About the Pros and Cons of Scent Diffusers
Even when you don’t realize it, scent diffusers are all around you, impacting your perception of your environment. You can use this science in your own facility to craft a welcoming, distinctive environment. To learn more about how ambient scenting can work for you, read about the pros and cons of scent diffusers.
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